New blog, who dis?

Hugo Bernier

May 31, 2026 · 4 min read

Introduction

So, funny story.

And by “funny,” I mean the kind of funny where you stare at your screen for a while, blink a few times, and wonder whether the internet was a mistake.

I used to blog at tahoeninjas.blog.

Then my WordPress subscription lapsed. No surprises there.

Because apparently if you stop feeding the subscription machine for five minutes, the digital vultures start circling. That one is on me. I missed the renewal. I accept responsibility. I am an adult, at least according to several government databases and one very optimistic mortgage lender.

What I did not expect was for someone else to take over my old WordPress site and continue posting as me.

Yes. As me.

Because nothing says “authentic personal brand” like domain necromancy performed by someone with the moral compass of a popup ad.

What happened?

Whoever took over the old site kept my original articles.

Which is somehow both flattering and deeply gross.

Then they started adding their own content around it. Not thoughtful commentary. Not corrections. Not a loving tribute to my very specific brand of SharePoint-adjacent nonsense.

Nope.

They added ads about SEO and online gambling.

Because when people think “Hugo Bernier,” they obviously think:

Microsoft 365.
Accessibility.
Community demos.
Maybe an oddly specific PowerShell script.
A high-stakes casino funnel with suspicious backlink energy.

Perfectly natural progression.

To be painfully clear

I am not selling SEO.

I am not selling online gambling.

I am not endorsing online gambling.

I am not quietly pivoting from Microsoft 365 and developer tools into “please click this definitely legitimate casino link.”

If you see anything on tahoeninjas.blog that looks like it was written by me after the site changed hands, please assume it was not. If it sounds like me but is trying to send you into a search-ranking scheme or a gambling site, that is not a bold new business direction. That is someone wearing my content like a cheap Halloween costume and hoping nobody notices the zipper.

I noticed the zipper.

Why this discouraged me from posting

Honestly, the whole thing took the wind out of my sails for a while.

I like writing. I like sharing what I learn. I like taking something confusing, annoying, or weirdly documented and turning it into a post that might save someone else a few hours of their life.

But seeing my old work sitting next to garbage I would never publish made me feel tired in a way that is hard to describe.

It is one thing to stop blogging because life gets busy.

It is another thing to stop because your old site starts shambling around the internet wearing your name and whispering “SEO casino bonus” into the void.

That is a bit more specific.

So now we are here

The new home is:

tahoeninja.blog

Singular ninja.

No extra “s”.

Cleaner. Shorter. Fewer impostors. At least for now, because the internet is apparently a haunted garage sale.

This is where I will be posting going forward.

If you had the old site bookmarked, first of all: thank you. Second: please update it. Third: I am sorry the old link now looks like it was left unattended in a sketchy part of the web and came back with gambling ads.

Legal-ish question

If anyone knows what legal actions I can take against the people impersonating me or misusing my old content, please let me know.

I am not a lawyer. My legal strategy so far has mostly consisted of looking annoyed and using increasingly specific search queries. Shockingly, this has not yet produced justice.

If there is a proper way to report the impersonation, pursue misuse of my name, handle copied content, or otherwise convince the current operators of the old site to stop pretending to be me, I would love to hear it.

Preferably before they announce my new career in crypto horse vitamins.